The recent actions of both the A&E network and Cracker Barrel restaurants are similar signs of the moral confusion of the times. These companies’ respective responses to the controversial comments of Duck Dynasty’s Phil Robertson give a revealing view of the corporate culture of each company. Both A&E and Cracker Barrel have a carefully crafted, though very different, public image. Each company portrays itself as clearly standing for certain values. In the end, however, we see that neither company has any real convictions – other than the conviction that consumers are resources to be exploited for profit.